Second Screen App Yap.TV Gets Even More Social With Facebook Open Graph Integration

Yap.TV launched in late 2010 in an effort to help capture the growing audience of users who tune in to TV with their iPads and mobile phones open in front of them. Since then, it's held its own in a pretty crowded market of second-screen apps. But the latest version of the Yap.TV app could give it a boost, through a deep integration with Facebook that will allow users to see what TV shows their friends are watching and to connect with other users who share common interests. Once users log in to Yap.TV via Facebook Connect, the app imports all their Facebook TV "likes" and those of their friends as well. They can then compare their interests in various TV shows with their friends from directly within the app, and create a favorites list with show times from their own likes. They can see how many comments and shares different pieces of content have gotten, and can share, comment, or like them as well.

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